Episode 12 - Rick Otton

Where do I start? I had so much fun recording this episode with Rick! He has a way of telling stories and using humour that makes him one of the best teachers I have ever had.

If you are a service business owner and you are interested in acquiring more clients, you would do well to listen to his sound advice on how to get more clients.

My personal takeaways are on:

- How to differentiate yourself from the crowd on Instagram

- Understanding what part of the brain people use to decide whether to hire you or not

- How to make people feel in order for them to buy

- The difference between Push and Pull marketing

- The importance of making people feel like they are a part of a tribe, a movement.

- Why giving everything to your customers BEFORE they buy from you is a really good idea!

Honestly, there is so much gold in here. Why don't you just dive in and hear it for yourself. Enjoy!

For more on Rick's teachings, I highly recommend his book: 'How to get people to give you Money'

References:

Song: It's now or never by Elvis Presley (1957)

Rick's teacher: Allan Pease